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Aviatrix Design

Freelance Graphic Design from Edmonton, Alberta

Art Supplies Up Close: Staedtler Fineliners

Last week I started a series where I take an up-close look at some of my favourite art supplies and make a short profile on each one. We started with watercolour pencils, and now we’ll continue with Staedtler brand fineliner pens.

I’m focusing on a specific brand because different brands of art pens behave in different ways. Staedtler pens are very distinct from other art pens for reasons I’ll get into below.

feather-fineliner-drawing

Form and Function: A fineliner pen is like a marker. You get a free flow of ink for smooth writing or drawing, and the ability to add precise detail. Staedtler pens are lightfast and waterproof, which is common among fineliners. What makes them unusual is that they have a very soft pen tip or nib. There’s a lot of give when you press it to a surface. Most other fineliners have very little give; if feels like you’re using a ballpoint pen and not a marker. Staedtlers come in an array of nib sizes, from 0.8 to a delicate 0.05.

staedtler-finelinersBenefits: A soft nib allows for the easiest, most continuous flow of ink. Drawing feels very smooth. And writing with Staedtlers is a dream — if you’re into journalling or note taking, you’ll love working with these! They also come in multi-colour packs for a rainbow of options, and the case they’re packaged in has a neato built-in stand. Staedtlers are also the least expensive of artist-quality fineliners. This brand is ideal for anyone just getting into making art with fineliners, or whose style doesn’t require perfectly clean lines.

How to Use: I won’t spend a lot of time here telling you how to use a pen. But a thing to note about Staedtler pens: the more pressure you put on the nib, the wider your stroke gets, which is not common with fineliners. This feature can be great if you like your lines to have varying widths, like a brush stroke; it can be frustrating if your style is more technical. Also, fresh ink will smear on coated paper. I can’t seem to avoid bumping my drawings so I often use these on uncoated paper for no smears.

key-fineliner-drawingChallenges: The soft nib is a blessing and a curse. Steadlers are less precise than other brands, and I’ve found they bleed a little. The ability to add tiny details to drawings is one of my favourite things about using fineliners, and is why they’re available in stupidly small sizes. It’s a bummer when you apply them to your art and the details aren’t as crisp and clean as you envisioned. I’m starting to discover this particular limitation of Staedtlers, and am experimenting with other brands to discover a fineliner that’s cleaner and more technical.

Don’t let that turn you off Staedtlers, though — they’re wonderful overall. While I won’t get them out for highly technical or intricate pieces, I’ll always enjoy them for larger drawings, sketching and brainstorming. You can find them at any art supply store.

Art Supplies Up Close: Watercolour Pencils

This post kicks off a series where I’ll be profiling some of my favourite art supplies. You’ll get a general idea of how a particular tool works and what it’s best at. Who knows, maybe you’ll be convinced to try it out!

First up are the ever convenient and vibrant watercolour pencils.

watercolour-pencils

Form and Function: They look like regular pencil crayons, but when combined with water the pigment acts just like watercolour paint: it dissolves. This is because regular pencil crayon leads have a wax or oil base, and these ones have a water-soluble base.

Benefits: Very convenient and portable — it’s basically just a package of pencil crayons. They’re so easy to use that I bought a set for my young niece; she was painting in no time. Some argue that watercolour pencils give you greater precision and control over colour application. But my favourite thing about them are the vivid colours they make! It doesn’t take much pigment to make the colours blaze. As such, they last along time, making this medium inexpensive too.

watercolour-pencils2

How to Use: You have a few options. One technique is to colour with the pencils first, then take a paint brush and apply water to the coloured areas. The more pigment you scribble down, the more intense the colour will be when you go over it with water. Another technique is to straight up dip the pencil in water and then draw; that will give you the most saturated colour. Or, you can use the pencils to create a custom paint palette by scribbling some colours on another sheet, adding water, and then tinkering with colours on your palette before bringing the brush over to your actual painting.

Challenges: Just like watercolour paints, watercolour pencils can be a fussy medium that’s hard to control once water is in the mix. Sometimes you can’t predict how the colour will turn out — it may be more vivid, darker, or a different shade than you intended.

Another challenge with watercolour pencils is reproducing your artwork digitally. It’s hard to capture the colours — the digital version never looks nearly as vibrant as the real thing. Maybe it’s just my machine, but the colours actually look muddy when I try to scan a painting; so far photos are the best way to go.

What to Get: Derwent brand Inktense pencils are my go-to for the richest colour. They’re a bit pricier, but worth it. You can find them at most art supply stores.

Cheeky Watercolour Sketch

doitgood

A cheeky sketch for you today, featuring watercolour pencil crayons, some 0.1 and 0.05 artist pens, and a splash of irony. This typographic drawing was inspired by one of my favourite funk songs: “Express Yourself” by Charles Wright & The Watts 103rd Street Rhythm Band.

This is also a preview of what’s to come: over the next few weeks I’ll be posting mini profiles about some of my favourite art supplies, starting with watercolour pencils. Maybe you’ll find something you love to play with.

Splash Graphics for Mobile Apps

devon-app-images

Graphic design, or the need for it, pops up in so many little places! I recently did a fun project for the Town of Devon, where I made an icon and splash graphics for their mobile app. They’re small details, but nice-looking graphics go a long way toward making a person’s app look credible and appealing among an ocean of other products. This app lets residents submit service requests for issues like potholes or fallen trees, and you can find it in the Google Play store.

Reminiscing About The End of the World

Cool Place in Edmonton, AB

This week I have a sentimental post for you about a place in Edmonton, Alberta that no longer exists — and when it did, it was known playfully as “The End of the World.” Earlier this month I saw a local illustrator’s drawing of the spot, and it inspired me to tell you about this tiny piece of Edmonton history. (Side note, I don’t remember who this artist was! Argh!)

The End of the World was an accidental scenic viewpoint with an apocalyptic feel. Those in the know would head to Saskatchewan Drive and 76 Avenue, and look for a steep dirt path. The path led you to this beautifully haunting place overlooking the river.

eotw2

The remains of a building that apparently slid down the riverbank were what made this lookout so spooky. Paired with a stunning view of the River Valley, you felt like to you walked into I Am Legend.

The remains of the structure were covered in graffiti, which was cool to look at in itself. A few brave folks could sit on the wall and dangle their feet over the edge — but they had to be careful, because it was a steep drop to the riverbank! In a moment of daring I walked along the wall and gave myself vertigo.

eotw4

My biggest regret is not introducing more friends to The End of the World. It was an amazing place to think deep thoughts or just enjoy the nature. This lovely ruin couldn’t escape the march of progress, but please enjoy the photos and memories.

eotw3

My Favourite Ballroom Design Details

A while back I posted about helping with renovations to turn an old church in Edmonton’s Strathcona area into a dance space called the Sugar Foot Ballroom. This post is dedicated to a handful of fun design details I like about the space.

puzzle-light-fixtures

First we have the notorious puzzle lights! They look incredibly cool, which makes their tricky assembly worth it. A few people tried their hands at it, and the lights finally went up the day before grand opening. The lights are made of flexible plastic pieces that you hook together into a sphere. Instant artistry for any room!

curtain-cupboards-kitchenette

This is a cool hack that our Bar Manager implemented — curtains instead of doors. She made them too, and I think they’re pretty cute. Curtains are a great approach when you have a small work area that is manned by more than one person — like our bar/kitchenette. As staff are prepping drinks and grabbing snacks, cupboard doors would just get in the way and underfoot.

outdoor-display-case

On opening day, Birkley and I broke into the old display case, cleaned it up, and repurposed it for our own uses. Not quite a design hack, but I’m sure the former Presbyterian patrons would not have expected this kind of welcome message.

Lucky you, a referral program!

Black cat Copic marker sketch

Happy Monday, everyone! I have for you two nice things: a lucky black cat, and some good news.

The good news is that I will literally buy you dinner if you refer me to a friend for design work. You pass along a referral, and if it results in a signed contract, I’ll send you a $50 gift card for the local restaurant of your choice! Kindly keep me in mind if you know someone who needs creative services.

The black cat is further experimentation with Copic markers. I’m learning how to blend the shades better. Who knows, if I feel like dropping $100 on more markers maybe I’ll foray into colours. The eyes and bell were coloured with a gold pen.

Marker Sketching Experimentation

wind-sketchJust a sketch today, made with three different kinds of markers: Copics, Faber-Castells, and Staedtler artist pens. This one was a study in fabric folds and convincing hair.

Who Does What: How to Hire the Right Creative

When I tell people I’m a graphic designer, they don’t always know what that entails. “So, logos?” Yes! Plus annual reports, t-shirts, Facebook ads, UI for web apps, the occasional card game, and a bunch of other things that have to look nice. On the other hand, sometimes people assume that because I’m a graphic designer, I also excel at photography or interior decorating (sadly, no).

There are many kinds of professional creatives, and your project might benefit most from one in particular. People don’t get the results they want when they hire the wrong creative for the job — a web developer when they actually need a web designer, or a graphic designer when they actually need a marketing strategist.

Choosing the right creative for the job is important to the success of your project. Below is a short list I made of creative types whose roles and skills sometimes get confused — hopefully it helps you hire the right person!

A note before I get on with the list: you won’t find a creative professional who can do it all. Each of these roles involves a field of learning that is rich and complex, and can’t be mastered in a short time. It’s common for a creative to be very strong in two of these areas; plus, we artsy types love to play and dabble, so we might have basic skills in a couple others. A 10-year veteran can be highly competent in maybe three of the below listed roles. Be extremely skeptical if your talent claims to excel in more than that…unless they’ve been in the business for a really, really long time. (Also: I didn’t include every kind of creative professional — such as videographers — because their specialty is pretty self-evident.)

On to the list:

graphic designer — a commercial artist who arranges text and images in a way that both looks appealing and best communicates your message. They can make original graphics from scratch (illustration) and large amounts of text readable (layout). Graphic designers focus on the two-dimensional world, and almost any kind of medium is fair game, both digital and tactile: posters, t-shirts, web banners, etc. However, it’s not guaranteed that graphic designers have technical skills to create digital media; for example, they can create a pretty design for a website, but they might not know how to actually build, code, or launch it.

web designer — specializes in graphic design for the web. They can design an attractive website that engages customers, plus get it up and running. However, they’re not necessarily equipped to provide you a logo, business cards, or any marketing media that’s not based on the web. Some web designers can do this, but you have to check.

web developer — specializes in the back-end programming and data processing of websites and web apps. To quote an analogy I’ve heard: if web design is like auto body work, then web development is like building the engine itself. Web devs can write programs that fetch or crunch data, automate complex tasks, and generally make your website do backflips.

illustrator — an artist who specializes in making highly detailed pictures that are meant to be the showpiece of a particular design. For example, a magazine article might have an accompanying illustration that helps tell the story. You hire an illustrator when you want highly customized images to do the heavy lifting in your design. Many illustrators work in digital media, but most are able to paint or draw as well. Their education varies: an illustrator might have a fine arts degree, or they might be self-taught. Whether their work is “good” or not sometimes depends on your own personal taste as the client!

photographer — you know what a photographer does. But I want to mention this: don’t assume your designer can also take great pictures! Photography is a complex art of it’s own, demanding unique skills and equipment.

exhibition/display designer — specializes in making appealing 3D environments, from window displays to museum exhibits. Not only does the space have to look great, but it also must inspire the viewer to do something: walk into the store, read the information, interact with an object, etc.

industrial designer — specializes in designing 3D objects that serve a purpose — chairs, tables, prosthetics, anything — and that will be mass produced. They have to consider everything from beauty to ergonomics to materials. These creatives may also design intangibles like systems or processes used to produce an object.

marketing strategist — this person can determine what the graphic designer, and other creatives, should be working on. Marketing strategists analyze data (population demographics, advertising methods, what’s happening in the economy) to figure out the best way to promote a product or obtain customers. They’ll also create advertising budgets and conduct market research. If your graphic designer can think like a strategist, you’ve found yourself a golden goose.

New Stuff: Card Game Graphics

HEAT-cardsNow for something a little different — I recently wrapped up a very cool project for Edmonton comic book artist Jeff Martin. Jeff designed an original card game based on his comic, HEAT; the cards feature all his own characters and artwork. My role was to help spiff up and create the supporting graphics for the cards: icons, backgrounds, etc.

Heat is all about pro-wrestling in the space age, so Jeff was going for a pro-wrestling title belt aesthetic. We went with various steel and leather textures to create the look. It was interesting to see how UI design applies to an unconventional medium like this, and what user-friendliness looks like in a card game.

If you’d like to see more of Jeff’s comics, which also include his Hockeypocalypse and War of 1812 titles, you can check out his website and follow him on Twitter.

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Do you have dense information that needs to be beautiful, readable, and learnable? Then you need a designer who lives for activating tough content.

Email me at jenna@aviatrixdesign.ca to get your project off the ground.

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