
Mad Cat Swing is a professional team of swing dancers from Edmonton, and this summer I got to make them a logo! Mad Cat performs at festivals and events all over the city, energizing events with their captivating routines and infectious enthusiasm.
I often make logos for businesses and they take on a more corporate look; the Mad Cat logo gave me the rare opportunity to try a more illustrative approach to logo design!
My goal with this logo was to convey fun, celebration, and confidence. Stylized cats are captured mid-leap, inviting you to join the party. Red and orange colours suggest energy and passion; they’re offset by dark navy to create bold contrast that gives a dramatic flair.
People hire Mad Cat Swing mainly because they’re looking to inject fun into their event. I thought it would be most effective to convey the feelings Mad Cat’s clients are hoping to pass along to their event attendees. Secondary to the excitement element, the logo conveys confidence — ultimately, a sense of reassurance that the dance team is credible and reliable, and that clients are in good hands.
From the Mad Cat member perspective, I wanted a look that captured the joy and passion for dance shared among the performers. The logo is meant to represent a team that is dynamic and full of energy. It’s meant to be lighthearted, too: this team takes the dance seriously, but can still enjoy each other and even get a little crazy sometimes!
I used this design to make a Facebook banner for the team — check it out when you visit Mad Cat Swing’s Facebook page. Give them a like so you know when they’re performing, and keep them in mind if you have an audience that needs entertaining.
If you’d like to see a couple more logos I’ve made, check out this logo design page. As I mentioned a couple posts back, I did an update to my online portfolio and there’s some new stuff to see.






Photoshop — Photoshop is mostly meant for editing or enhancing images, such as photos or scanned drawings. Some artists use this program for digital painting, making the art from scratch right in the program. Most people import graphics they made in another medium and add to them. Photoshop is not meant for laying out text. Neither can it properly prepare designs for printing. Please don’t use Photoshop to make business cards.
InDesign — The name does not give it away: InDesign is a layout program intended for any project that involves both text and images. Brochures, flyers, business cards, magazines, etc. Its features are for making large amounts of text look nice, helping text and pictures coexist, and preparing documents for print. It’s often used for print projects, but they don’t have to be; many online, interactive publications are made in InDesign.
Illustrator — This program is where you make the graphics that will be used as part of a composition in Photoshop or layout in InDesign. It’s where you make digital art from scratch. Illustrator is known for its ability to make “vector” graphics — a kind of graphic that can be blown up to any size and not become blurry, like a photo does. Logos are made in Illustrator, along with diagrams, clipart, and of course illustrations. It can handle text better than Photoshop, but is still bad for layout.







