This fall I got to redesign the logo for my client Productions Loft. Loft makes films, and they wanted a sleek, minimal, and bold logo that would stand out in a credit roll.
We made an abbreviated version with the letters stacked, creating a modern metro feel. The goal with the short version was to make the logo like a blank canvas; it can be filled with different imagery or textures that reflect the season or Loft’s latest project.
