A good summary of my process is “no surprises.” Below is a general idea of how an Aviatrix project plays out. That said, with repeat clients the process evolves over time into something easy to slip in and out of, like a comfy pair of shoes.
1. Consultation & Quote – The first step is to get you a quote. During your free consultation, I’ll learn about what you’d like to achieve with your project and gather the details needed to give you an estimate and a proposed schedule.
2. Research – It’s time for me to gather more comprehensive info about the project. This might entail interviewing you or subject matter experts, or getting raw data from you that I’ll turn into something. There may be a creative brief to ensure everyone is on the same page about goals, depending on the needs of the project.
3. Concept Mockups – At this stage I’ll take the information gathered use it to make a concept for your design. Most projects lend themselves better to digital mockups, and in those cases you’ll receive some digital artwork and sample content to look at. In the case of multi-page documents, you’ll get a mini mockup that allocates content to each page, known as a thumbnail. And once in a while, ideas are best proposed via hand-drawn sketch just for efficiency. When you get a mockup, you can determine if you like the overall look and feel of the project before we get too deep into it.
4. Design & Content Build – If I supplied you with a digital mockup in the first place, this might already be done. In the case of a thumbnail layout or approved concept sketch, this point is where I’ll build the polished, digital version of it. On the content side, I’ll finish writing and editing text.
5. Final Revisions – Upon viewing your finished design, you would make any adjustments at this stage. Because of our diligent work at the beginning of the process, changes are usually minor.
6. Delivery – The work is signed off, we settle up, and your project is put to work talking to your audience.