Content Design • Document Design
A key marketing tool for Beaumont Credit Union (now known as ABCU Credit Union) was its bi-annual Moneywise newsletter to members. Their challenge was getting the newsletter written and designed in a timely fashion. At this point I had been working closely with BCU to develop their ad campaigns, so it was a seamless transition to write and design this newsletter for them as well. Producing the newsletter often involved interviewing subject matter experts about all topics related to banking.
The newsletter went out to a wide audience with varying degrees of familiarity with finance, so it was important to BCU that the content was highly accessible. Part of my job was to interpret complicated banking for a general audience. Note that this was pre-AI, so all content was written from scratch! The Credit Union’s brand was bright, friendly and colorful, so we maintained that throughout the newsletter designs.
