The Town of Devon wanted a friendly way to communicate its bylaws to residents, so I got to make a handy little booklet doing just that. We used colour-coding and icons to differentiate the booklet’s three sections (home, yard, and neighbourhood), plus tip boxes to highlight the extra-important points. The whole thing is designed to be really easy to navigate and digest, because, let’s face it, most people don’t love learning about the rules.
Mohr’s Landscaping Services was growing and had me design a series of postcards that could be delivered throughout the city in time for landscaping season. These postcards tugged at the audience’s dreams for a personal oasis, and it was really fun to work with the copy they provided!
Sawridge Inns is a growing hotel chain that wanted a fresh look for their brand. My job was to redesign a host of marketing materials, including brochures, promo flyers, and hotel directories. When it came to the brochures, we did a few different formats: one-page “sell sheets” that focused on a particular service, and tri-fold brochures that gave more general information about each location. Environmentalism was a core value for Sawridge, as well as its First Nations roots; all designs incorporated subtle references to both.