In this ad for Beaumont Credit Union, we opted for some hand-drawn doodles to create a youthful look. BCU was looking to advertise its no-fee student bank account, which is meant to help young people get started on their financial future. As they look out at the hand drawn landscape, each hiker sees a different “adventure” — post-secondary, moving out, buying a car, travel, etc. We felt that illustration helped convey the idea of dreaming about the future. It was a very collaborative process and I love how it turned out!
