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Aviatrix Design

Freelance Graphic Design from Edmonton, Alberta

Before and After: Logo Edition

Here’s a peek behind the curtain at some concept development I do for different projects:

beforeafter-ava

Sketching is my most preferred method of experimentation and purging crap ideas. When it feels like the idea might work, I leave the sketchbook and proceed to building the design digitally.

beforeafter-baljam

The sketches shown here aren’t all the ones I made for each project; sometimes there’s pages of doodles and thumbnails. Some concept sketches are extremely rough, like with the Bal Jam example; from time to that’s good enough to get rolling. Experimentation still happens at the digital stage, so often the final product looks different from what I sketched initially.

beforeafter-lindy

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