Graphic Design · Illustration · Publication Design & Layout · Copywriting ·
I’ve had the pleasure of working with the Town of Devon for a number of years now! A couple of my favourite projects of late have been their seasonal program guides and illustrations.
The Devon summer program guide goes out to town residents so they can start registering for programs and be informed about town events. As for one’s heartstrings, the guide is meant to inspire summer nostalgia. Residents are encouraged to remember the sprinklers, popsicles, and sidewalk chalk of childhood — and create new memories by being active and outside. The 2016 guide was a little extra special to me because I got to make some hand-drawn doodles for the cover and inside. When winter rolled around I used the same hand-drawn approach, but tweaked the colours scheme to evoke a “magical” winter feel. The goal was to inspire readers to get out of the house for a snowy adventure!
That summer I made a fun typographic illustration. It was printed on some swag items and used to promote active living in the town. Devon proposed the typographic approach, based on the style of the summer guide. They provided me with the activities and places, and my little doodles helped show off these amenities. It was a collaborative development!
The Grab Life campaign later had me write and design a tourism ad that went on the back of Edmonton’s summer guide. It looks like a typical magazine ad — but it was a major design challenge! Four different organizations had a stake in this ad, and my task was to promote them all in a unified way while balancing the interests of each one. They each had their own brand guidelines and preferred photos to boot. I’m extremely happy (and, if I’m honest, a tiny bit surprised) with how nicely it came together.