Summer Solstice is a party weekend in Edmonton where swing dancing goes on until sunrise. For the last two years I’ve designed their promo material, including postcards, posters, and Facebook graphics.
Both postcard designs feature a mix of event photos and nostalgic imagery. The designs needed to emphasize the tight-knit nature of the swing dance community, as well as the fun to be had during a weekend-long bash. I felt that the nostalgic approach would put the audience in mind of great summer memories. The colours and style of the photos are meant to remind you of long summer nights spent staying up late and goofing around with your friends. Because the event is timed with a natural yearly occurrence — the Solstice — I added images of nature where I could.
When the Edmonton Symphony Orchestra turned 60, they took the opportunity to draw up a fundraising letter. I designed a die-cut mailout letter with matching envelope to draw readers into ESO’s message. The design is intended to evoke feelings of elegance and celebration.