Strategy · Copywriting · Graphic Design ·
Like many community-oriented businesses, Beaumont credit union runs social media campaigns to keep customers informed. Below are a couple of projects where I’ve designed social media graphics and in some cases developed content to get the message across. BCU has a presence on many social media platforms, so each design must be reformatted for different outlets; I rework each design to look good on Instagram, Facebook, digital display monitors, mobile banners, and more.
This Christmas we made a campaign to talk about BCU’s common shares. I wrote some concise copy that celebrated the shared profits as well as BCU’s sponsorship achievements that year. Design-wise, the idea here was to look festive for the season without making it a Christmas-centric ad. The branches off to the side reflect the logo design, but have berries to support the idea of profit or returns.