People still use print, and even now I find myself designing brochures for all sorts of uses. Here are a few that I’ve done:
The Town of Devon wanted a friendly way to communicate its bylaws to residents, so I got to make a handy little booklet doing just that. We used colour-coding and icons to differentiate the booklet’s three sections (home, yard, and neighbourhood), plus tip boxes to highlight the extra-important points. The whole thing is designed to be really easy to navigate and digest, because, let’s face it, most people don’t love learning about the rules.
Sawridge Inns is a growing hotel chain that wanted a fresh look for their brand. My job was to redesign a host of marketing materials, including brochures, promo flyers, and hotel directories. When it came to the brochures, we did a few different formats: one-page “sell sheets” that focused on a particular service, and tri-fold brochures that gave more general information about each location. Environmentalism was a core value for Sawridge, as well as its First Nations roots; all designs incorporated subtle references to both.
Tartan Controls was amping up their marketing, and part of the plan was to create an appealing brochure highlighting their services. The brochure needed to communicate that Tartan was a modern, high-tech company at the forefront of motor engineering and design. I had the treat of working with professionally-shot photos of Tartan’s facilities and employees, which lent a lot of authenticity to the piece.