One of my recent projects was to develop an ad campaign for Sugar Swing Ballroom. Fall is when a lot of people revamp their routines, so here we looked to promote the fall run of dance classes. Since we did a rebrand in January, we needed new materials to match the new logo and look.
My goal was to make something fun and lively but still supportive of the company’s more classic ballroom feel. We opted for vintage photos paired with a modern font, and emphasized the fiery red from the logo.
In the marketing mix were posters, postcards, and social media graphics, plus gift cards and foldable business cards to have throughout the year. The whole shebang kept me busy for a while!