Meet Your Pilot
My name is Jenna O’Flaherty, and I’m a veteran designer based out of Edmonton, Alberta, Canada. I’ve been in the field for about 10 years now. As for my company’s name, the word “aviatrix” is an old-school term for a female aviator (like Amelia Earhart). The pilot imagery comes from my attitude toward design. I love the exploration of the creative process! I also love having a map, a plan, and the whole crew on board. When we start a project, I like to make sure you know exactly where we’re going and how we’re getting there (head over here for more details about my process). To sum me up, Aviatrix is about letting creative ideas take flight in the hands of an experienced and well-prepared flying ace.
I’ve been in the business of communication for a very long time, getting my start with a degree in Applied Communications and then working as a writer and marketing assistant. As these jobs exposed me to the world of graphic design, I fell in love and went back to school. After graduating, I landed a job as graphic designer for the marketing company Primal Tribe, where I worked on everything from logos to product packaging. Later on I moved to the publishing world, illustrating and designing magazines for JuneWarren-Nickles Energy Group.
My portfolio shows a smattering of what I can do, but if you don’t see an example of your specific project please chat with my anyway! I’ve worked with a wide range of media both physical and digital — e-learning courses, pop-up banners, t-shirts…and this one time I made packaging for alcoholic freezies.
Here are some of the clients I’ve worked with:
- The Town of Devon
- University of Alberta
- Edmonton Symphony Orchestra
- ATCO Electric (subcontract)
- Oilweek and Daily Oil Bulletin magazines
- Sawridge Inns and Conference Centres
If you haven’t found them in my portfolio (I update it frequently with my favourite pieces) but want to see the work, just let me know and I’ll show you!